A demographic analysis of understanding the role of green marketing on purchase intention

Green marketing has emerged as a crucial strategy for companies looking to position themselves socially responsible and environmentally friendly. One of the key benefits green is its ability build brand trust loyalty. By promoting sustainable products or services, can establish positive image demonstrate their commitment sustainability, which increase consumer trust. Additionally, appeal conscious consumers, who are more likely remain loyal brands that share values. However, must ensure claims accurate credible, consumers becoming increasingly sceptical washing. being transparent honest about sustainability efforts, genuine loyalty with customers.